2D Animation
Atlantic Dishwasher: 2D Animated Commercial
A character-led product commercial turning the burden of post-meal cleanup into a simple before-and-after story of relief.
Mohamed Khawaldeh’s individual portfolio work, shown here as experience within the Samim team. Production roles and any agency or collaborator credits are listed below.
The project
The film promotes Atlantic dishwashers through a relatable household situation: social gatherings, endless dishes, and the exhaustion of manual cleanup. ADC appears as Atlantic’s exclusive distributor and agent in Palestine; Atlantic is the direct client and brand.
The thinking
Challenge
Dishwasher advertising can easily become a dry list of technical features.
Goal
Make the product emotionally relevant while communicating its six programs, color options, and modern design.
Direction
Build a clear transformation from stress to relief through expressive character animation, exaggerated stacks of dishes, product-focused transitions, and the visual reflection of the woman’s expression in a dirty and later clean plate.
Full production
- Creative direction
- Concept and story development
- Storyboard
- Illustration
- Character design
- 2D animation
- Product animation
- Compositing
- Editing
- Final delivery
Selected frames
Dirty / clean plate
Character rigging
The delivery
- One final 16:9 film
Value
The film gives Atlantic a consumer-friendly product story that combines emotional relatability with practical feature communication.
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