Activation campaign & branch communications
Labbani Fakher
A restaurant activation campaign connecting social content, branch materials and a gamified participation page.
The project
The Labbani activation connects food, place and participation. Social content and branch materials lead customers toward a campaign experience on their phones, with a clear invitation to take part.
The thinking
Challenge
A new branch needs a recognizable presence across many small customer touchpoints. Separate posts, print pieces and web journeys can easily feel unrelated.
Goal
Give the opening a consistent visual language and a clear route from seeing the campaign to taking part.
Direction
Carry the brand through menus, packaging and opening content, with QR-led digital touchpoints supporting the in-branch experience.
Our contribution
- Launch and ongoing social content
- Campaign applications for menus, packaging and branch materials
- Gamified activation page and participation communication
An invitation to participate
The archived launch film shows the mobile campaign page and explains how customers could participate. It preserves a view of the experience even though the old campaign URL is no longer active. The promotional offer shown in the film belongs to that historical campaign.
From the brief to the branch
The production brief records work across tabletents, opening posts, meal packaging, backdrops and digital menus. Some requested pieces remained on hold, so this case presents the connected scope without treating every item in the brief as a finished deliverable.
Campaign scope
Samim delivered the activation campaign and its supporting communications. The restaurant’s public website was outside this scope. The archived campaign film preserves the participation experience; its promotional offer is historical.
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