Food content & social motion
Maeen
A restaurant’s menu brought into a consistent stream of food-led social content.
The project
Maeen’s social content puts the food at the center, with warm backgrounds, close product views and short Arabic messages. The selected work shows how menu imagery and motion can create different ways to introduce the same restaurant.
The thinking
Challenge
An ongoing restaurant feed needs variety while keeping the food and brand recognizable.
Goal
Make individual dishes memorable and give the audience simple reasons to pause, choose and respond.
Direction
Combine short food films with graphic motion, menu choices and conversational Arabic prompts. Carry the same warm visual language across the formats.
An invitation to choose
Food in motion
A selected archived food film complements the graphic motion. This retained copy is lower resolution than the lead animation.
Our contribution
- Short food-led social films
- Graphic motion and Arabic social messages
- Menu-based content variations
- Creative planning for AI-assisted visual assets
Building from the menu
The concept proposal starts with menu-item images supplied by the restaurant and explores AI-assisted image and video variations around them. The delivery archive contains separate design, motion and production collections. This selection focuses on the finished social pieces, without treating the proposed quantities as a delivery count.
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