Brand identity & presentation system
Mal Bank
An Arabic-rooted identity, designed to work across everyday brand communication.
The project
Mal’s identity connects Arabic letterforms with a contemporary geometric mark. The project carries that idea into a practical set of guidelines, brand applications and reusable presentation material.
The thinking
Challenge
A digital-finance brand needs to feel contemporary and accessible while retaining a clear cultural foundation.
Goal
Create a coherent identity that works in Arabic and English, across formal presentations and everyday communication.
Direction
Develop the visual language around an abstracted م / m, repeated into a radial mark. Blue and turquoise give the geometric foundation a distinctly digital expression.
One idea, many applications
Our contribution
- Bilingual visual identity and logo usage system
- Color, typography, illustration and social-identity guidelines
- Brand application mockups
- Reusable presentation templates and design-library components
Built for the team to use
The work extends beyond a logo. A 54-page guideline document explains how the identity behaves, while the original Figma library contains reusable logo variants, icons and presentation elements. The template work turns those rules into material a team can use repeatedly.
The presentation system
A selected original template cover. Placeholder text is retained to show the reusable layout, rather than a finished client presentation.
Project scope
Brand development, communication design and presentation tools. The visual work shown here does not represent delivery of a banking platform.
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