Brand development & guidelines
NRML
One recognizable family for several product identities.
The project
NRML’s brand guidelines establish a shared identity across the parent brand and its product family. Layered geometry supplies the common structure; color variation gives each product its own expression.
The thinking
Challenge
A growing product family needs individual identities without losing the connection between them.
Goal
Make the relationship visible through a consistent mark, typography and application rules.
Direction
Build the family around shared geometry, product-specific gradients and IBM Plex Sans Arabic across Arabic and English.
Our contribution
- Parent and product-family identity guidelines
- Logo geometry, clear space and usage rules
- Typography, color and pattern direction
A system for consistent use
Project scope
The guidelines include identities for HAIA, IQRAA, FRUQ and HKMA. Their appearance here demonstrates brand architecture, not a claim that Samim developed those software products.
Your next project