Paid Ads / Reels
Brandly: Paid social
Short-form creative built for social, performance, and campaign use. Engineered to stop the scroll.
Mohamed Khawaldeh’s individual portfolio work, shown here as experience within the Samim team. Production roles and any agency or collaborator credits are listed below.
The project
This high-retention short-form marketing video was produced for the agency Brandly to explain complex business positioning to regional business owners. By utilizing an engaging on-camera speaker, vibrant graphic pop-ups, dynamic typography, and relatable consumer examples, the project breaks down the concept of Competitive Advantage (الميزة التناÙسية) into an entertaining, highly shareable vertical format optimized for TikTok, Instagram Reels, and YouTube Shorts.
The thinking
Challenge
Explaining abstract marketing frameworks and value-proposition theories in under a minute without losing the audience's attention or sounding overly academic.
Goal
Educate entrepreneurs on why competing solely on price is a losing strategy, emphasize the importance of communicating quality, and seamlessly drive inbound leads to Brandly's branding and production services.
Direction
A lively, high-energy vertical video format driven by an authoritative yet approachable speaker. The narrative pacing is enhanced by rapid text treatments, playful sound effects, 2D vector animations, and humorous pop-culture cutouts to maximize audience retention.
Mohamed’s contribution
- Creative Direction & Script Structuring
- Vertical Video Post-Production & Pacing
- Kinetic Typography & Subtitle Systems
- Graphic Overlay Design & Asset Animation
The delivery
- High-Retention Vertical Marketing Short (Master Cut)
- Kinetic Bilingual Typography Style Kit
- 2D Motion Graphic Overlay Asset Pack
- Custom Sound Design & Audio Effects Master Stem
Your next project