Presentation film & concept development
Playtopia
A produced presentation film and supporting concept work for a proposed gaming and creative destination.
The project
Playtopia’s presentation film introduces an ecosystem rather than a single venue. The narrative connects a physical destination with the people, infrastructure and creative activity that could make it valuable.
The thinking
Challenge
An ambitious place-based concept has different meanings for visitors, partners, investors and public-sector audiences.
Goal
Create a core story that can introduce the idea and support more tailored presentations.
Direction
Use motion, place and the proposed ecosystem components to communicate the idea. The visual treatment supports the presentation film and concept stage.
Our contribution
- Produced presentation film
- Supporting presentation and audience-story planning
- Visual communication of the destination and ecosystem concept
From place to proposition
Where the concept could go next
The planning document proposes audience-specific decks and an interactive virtual tour. Those are development directions, distinct from the produced film shown here.
Where the engagement stopped
The presentation film was produced. Brand development was not finalized: the project stopped before completion of the brand identity. The visual work shown here belongs to the film and concept stage.
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