Brand applications & spatial design
Proyo
A frozen-yogurt brand carried from a company story into a physical retail concept.
The project
Proyo’s selected work connects brand communication with a retail setting. A violet-and-cream visual language runs through the company profile and the booth concept, giving the product a consistent presence on the page and in space.
The thinking
Challenge
A product brand has to explain itself to partners while remaining immediately recognizable to customers.
Goal
Translate the same identity across presentation material and a compact retail environment.
Direction
Use the product form, a restrained palette and large, confident typography to connect the company profile with the booth visualization.
Our contribution
- Brand development and visual applications
- Company-profile and brand presentation material
- Booth concept, rendered views and drawing deliverables
The brand on the page
Design development
The booth is shown as a 3D design visualization. It demonstrates the intended spatial application of the brand; it is not a photograph of a completed installation.
The partnership story
The cinema presentation adapts Proyo’s brand story for a potential retail partnership. It connects product positioning with proposed kiosk and counter-top formats. These are proposal materials, rather than proof of an activated cinema partnership.
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