Campaign films & animation

Reno: Films & animation

An animated product story and a series of social films that make home renovation feel personal, timely and possible.

Reno2025 to 2026Samim · Creative ownership · credits below

The project

From the everyday chaos of a busy home to the possibilities of a fresh space, the Reno films turn a renovation proposition into human stories. The series spans summer campaign films, character animation and short social messages.

The thinking

Challenge

A renovation platform has to communicate more than a finished room: homeowners also need to understand choice, project visibility and the route from an idea to a usable space.

Goal

Make the service understandable while giving Reno a recognizable, human voice across emotional stories, product explanations and commercial content.

Direction

The explainer translates the product journey into a homeowner story. The broader content plan connects that emotional language with transformations, educational formats and product-led content.

The animation

The product explainer follows a homeowner from the first idea toward a finished space. Character animation gives the renovation journey a warm, approachable language. Samim’s behind-the-scenes film shows the animation work behind the finished story.

The campaign series

The summer films share one situation: finding a calm moment in a busy home. Later pieces explore how homes change with life, and how flexible payments can make a renovation feel more accessible.

Project credit

Samim led the creative concepts, design, animation and AI animation for Reno, with script contributions on selected pieces.

A repeatable content system

The strategic content plan extends beyond individual films: reusable After Effects structures, consistent topic voices, motion treatments and shared transitions make different formats feel part of the same brand. Emotional animation was an established direction; several educational and app-focused formats were still proposed or in development in that plan.

The work evolved

The 2025 work includes the animated explainer and the published campaign series. A later residential brief in March 2026 focused on layouts, sequencing, editing and pacing for villa and penthouse creatives using client-provided material. The production scope is distinct from Reno’s property services and media-buying results.

Designed to repeat

The original Figma file organizes the ad treatment into seven size variants, with reusable carousel indicators. This selected component shows the commercial-space message within that system. It is an archived design, not a current financing offer.