SaaS Explainers
Revest
An enterprise platform film that follows one refrigerator sale through every system it touches, proving Revest is far more than a point of sale.
Mohamed Khawaldeh’s individual portfolio work, shown here as experience within the Samim team. Production roles and any agency or collaborator credits are listed below.
The project
Revest is a unified retail platform connecting point of sale, inventory, ecommerce, delivery, payments, loyalty, reporting, and enterprise systems.
The film is built on a single idea: one sale does not stay one sale. A refrigerator is sold in a Saudi electronics store, and the story follows every operational consequence that transaction sets off across the business.
The thinking
Challenge
Revest is usually introduced as a point-of-sale product, which understates what it does. The platform’s real value sits in everything that happens after a transaction, inside systems a buyer never sees on the shop floor.
Goal
Prove the claim before stating it, so that “not just a point of sale” lands as a demonstrated conclusion rather than a marketing line.
Direction
One hero object carries the entire first chapter. The refrigerator keeps reappearing in the store, the warehouse, the stock notification, the online shop, the stockout forecast, and the invoice, so the film reads as one continuous chain reaction instead of a feature montage. Only after the ripple has played out does the film state its thesis, then scales outward from one store to a connected retail network. It closes on the promise that matters most to an enterprise buyer: existing ERP systems stay in place, and Revest adds a connected retail layer on top.
Full production
MK Motions developed the film end to end. Nothing was supplied; the concept, script, storyboard, environments, interfaces, 3D, animation, edit, and sound were all built in-house.
- Creative direction
- Concept and script
- Storyboard
- Art direction
- UI and dashboard design
- 3D environments and product visualization
- Motion design and animation
- Compositing
- Editing and pacing
- Sound design
- Final delivery
Storyboard
The full beat map the film was built from, with every shot planned against the line it had to carry, from “One sale.” through the ripple and out to “One sale. A complete ripple.”
Selected frames
The film alternates between Saudi retail realism, premium warehouse cinematography, floating product interfaces, and high-end blue 3D visualization so that seventy seconds of software never becomes a screen recording.
The delivery
- One hero platform film, approximately 71 seconds
- 16:9 master
Value
The film gives Revest one story that demonstrates the breadth of the platform without listing features. A single transaction becomes the evidence that Revest operates as retail infrastructure rather than a checkout tool, closing on the two lines the campaign is built around: “Not just a point of sale.” and “One sale. A complete ripple.”
Campaign context
Produced as part of the Revest creative campaign built around one operating truth across every branch, channel, and team.
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