SaaS Explainers
Btuta.ai: Product explainer
An investor-facing SaaS explainer for Btuta.ai, designed to make the AI travel product instantly clear before the meeting starts.
Mohamed Khawaldeh’s individual portfolio work, shown here as experience within the Samim team. Production roles and any agency or collaborator credits are listed below.
The project
Btuta.ai is building a new interface for travel: not just another booking site, and not another comparison engine, but an AI-led experience that helps users plan, understand, and move through travel decisions more naturally.
The explainer was created for investors before meetings. Its purpose was to give them instant context, explain the product clearly, and make the opportunity feel high-end and easy to understand before the conversation begins.
The thinking
Challenge
The challenge was to explain an early-stage AI travel product quickly, clearly, and in a way that felt investable. The video needed to simplify the product idea, show the pain points of travel planning, and make the experience feel premium without becoming too technical or overloaded with information.
Direction
We built the film around a clean SaaS visual language: soft gradients, floating UI cards, product-like interfaces, and travel-related 3D elements. The direction focused on making the product feel smart, modern, and easy to understand, while keeping the pacing smooth enough for an investor to absorb the idea before a meeting.
Mohamed’s contribution
- Concept direction
- Visual storytelling
- Design
- Animation
- UI motion
- Final motion execution
The delivery
- Full investor-facing explainer video
- SaaS product storytelling
- UI motion scenes
- Animated product metaphors
- Travel-tech visual system
- Final motion execution
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