Website & visual brand
SaturnX
Website and visual brand development for SaturnX, formerly SwiftX, bringing a consistent visual language to its public presence.
A clear identity for a complex category.
The challenge
A business in a complex technical category needs a public identity that is recognizable, consistent and easy to navigate.
The approach
The work develops the website and visual brand language across logo, color, typography and applications. The brand guidelines credit Samim and Haven Studios. The scope presented here is the public website and visual identity.
The work
- Website design and development
- Visual brand development
- Logo, color and typography guidelines
- Brand applications and consistency
How the work connects
Explore the workflow.
An explanation of the project’s approach.
Identity
Establish a recognizable visual direction.
Language
Define logo, color and typography behavior.
Website
Carry that identity into a clear public experience.
Apply
Keep the brand consistent across touchpoints.
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