2D Animation
Tamreen App: 2D Animated Commercial
A character-led vertical commercial that turns a familiar parenting struggle into a simple story about visibility, progress, and peace of mind.
Mohamed Khawaldeh’s individual portfolio work, shown here as experience within the Samim team. Production roles and any agency or collaborator credits are listed below.
The project
Tamreen is an educational app created by Koala 4D that helps parents track their child’s progress in mathematics. The film explains that value through a humorous story rather than a conventional product walkthrough.
The thinking
Challenge
The product needed to communicate academic progress tracking without feeling dry, instructional, or overly technical.
Goal
Make the parent-facing value instantly understandable through a relatable family situation.
Direction
Build a short emotional and comedic journey from suspicion and frustration to visibility, improvement, and reassurance. Expressive characters, exaggerated reactions, and the child’s cat companion keep the product story entertaining.
Full production
- Creative direction
- Story development
- Storyboard
- Illustration
- Character design
- 2D animation
- App UI integration
- Compositing
- Editing
- Final delivery
Story frames
BTS / process
Character animation, layer structure, vertical app scenes, and timeline work remain large enough to inspect without opening the lightbox.
The delivery
- One 9:16 animated commercial
- Approximately 38 seconds
Value
The film turns a functional feature, progress tracking, into a relatable story about trust, visibility, and peace of mind for parents.
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