SaaS Explainers
Ureed
A motion-led explainer showing how Ureed helps global companies enter MENA through managed hiring and operations.
Mohamed Khawaldeh’s individual portfolio work, shown here as experience within the Samim team. Production roles and any agency or collaborator credits are listed below.
The project
Ureed acts as a local hiring and operations partner for companies expanding into the Middle East and North Africa.
The thinking
Challenge
Entering MENA can be operationally complex across labor laws, compliance, hiring, onboarding, and regional talent markets.
Goal
Present Ureed as one trusted regional partner that handles the operational complexity.
Direction
Maps, interfaces, documents, regional imagery, glass-like panels, and kinetic typography move the story from expansion friction to a clear managed operating model.
Full visual production
MK Motions handled the visual production from concept through final animation. The voice-over was supplied.
- Creative direction
- Concept development
- Storyboard
- Illustration and design
- UI and motion design
- Animation
- Compositing and editing
- Final visual delivery
Value
The film turns a broad set of hiring, compliance, and market-entry services into one simple promise: Ureed handles operations while companies focus on growth.
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