Paid Ads / Reels
WeBook
A combined social campaign page spanning an Eid Al-Adha animation and the Arabic “نيجيك على جوك” portrait-film collection.
Individual portfolio work by Samim team member Mohamed Khawaldeh, through agency TMA. TMA supplied the Eid storyboard; WeBook supplied the campaign scripts. A collaborating animator handled the Eid character animation.
The project
Two social-first campaign directions developed for WeBook: an illustrated Eid Al-Adha animation and a fast portrait-film collection built around audience interests and event discovery.
Eid Al-Adha Animation
The main social film was accompanied by personalized C-level versions. TMA supplied the storyboard and a collaborating animator handled character animation; MK Motions developed the remaining visual system, design, motion, compositing, editing, finishing, and delivery.
نيجيك على جوك
WeBook supplied the scripts. MK Motions handled the remaining campaign development from visual direction and design through motion, editing, compositing, finishing, and final delivery.
Mohamed’s contribution
- Visual development
- Design
- Motion design
- Animation excluding Eid character animation
- Compositing
- Editing
- Finishing
- Final delivery
Credits
Agency: TMA. Eid storyboard: TMA. Eid character animation: collaborating animator. Campaign scripts: WeBook.
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