Creative automation & growth
Creative production tools developed at Astra Tech / Botim: multilingual video workflows and a system for generating 1,024 campaign variations.
Product education and campaign experimentation both demand repeated creative work. Producing every version by hand slows down the team and limits what can be explored.
A Figma-to-After Effects pipeline made multilingual product videos repeatable. Separately, HTML5, JavaScript and binary ID logic were used to generate a large set of distinct campaign creatives. This work was developed during Abdallah's role at Astra Tech / Botim.
Two production problems
A Figma-to-After Effects workflow made multilingual product-video production repeatable. The system connected the design work to animation production so language versions could follow a shared treatment.
The contribution here is the production workflow itself, distinct from the launch films shown elsewhere in the portfolio.
A separate HTML5 and JavaScript system used binary ID logic to generate 1,024 campaign variations. The work shifted repeated creative assembly into explicit generation rules.
The variation count describes the generation system. It is not an advertising performance result.
Original production outputs
Original English, Arabic and Hindi exports from the Botim how-to production archive. These demonstrate the repeated format, interface framing and language-specific content. The UI and offer shown are historical.
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