Brand film & VFX
Botim · Identity Launch
The identity-launch commercial: filmed characters, a procedural phone city and interface animation, shown through the original VFX breakdown.
Produced by Abdallah Al Ashqar, with VFX by Mohamed Khawaldeh. This is team experience from work for Botim, with the director and production collaborators credited below. The lead video presents commercial shots together with their VFX breakdown.
The project
The commercial supported Botim’s new identity launch at the Museum of the Future in Dubai, combining filmed characters with a large digital phone-city environment.
The thinking
Challenge
The film required live-action characters, app interfaces, digital doubles, and a large city environment to feel like one believable visual world.
Goal
Build the 3D and VFX language that transformed the filmed material into a polished Botim launch film.
Direction
Combine Houdini procedural city work, Unreal Engine 5 environments, Cinema 4D assets, Metahuman work, motion tracking, compositing, and interface animation into one seamless visual system.
Mohamed’s contribution
- 3D
- VFX
- Houdini city work
- Unreal Engine environment work
- Cinema 4D assets
- Metahuman work
- Tracking
- Compositing
- Interface integration
Production credits
VFX: Mohammad Alkhawaldeh. Producer: Abdallah Al Ashqar. Director: Suhib DC. Camera & Editing: Hamzeh Arar. DOP: Mahmoud Marie.
Green screen / final
BTS / process
The single project film combines final commercial shots with their VFX breakdown. These supporting assets show filming, event display, tracking, and interface integration.
The delivery
- One final VFX breakdown film
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