Product launch film
Botim 3.0 · Ultra App
A full product film introducing the Ultra App through 3D objects, interface animation and a connected visual world.
From Abdallah Al Ashqar’s work at Astra Tech / Botim. This page presents the archived Ultra App product film and its launch-event footage. The identity film and prepaid-card commercial have their own production credits on their respective pages.
A wider product story
The Ultra App film brings several services into one continuous product story. Interface animation explains the experience, while 3D objects and transitions connect the individual messages into a shared visual world.
From interface to film
The film moves between product screens and dimensional scenes. The changing scale, camera movement and transitions give the interface a role in the story, alongside the objects around it.
Botim 3.0 · at the launch
An archived event reel shows the work in its launch setting at the Museum of the Future. This is a record of the event and screen presentation.
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